About ten days ago, we released Vespucci 1.4 with Segment support. Segment is very popular in the industry because it allows to "normalize" data. This normalisation is achieved by the fact that all the data you collect through Segment can be conceptually summarised into three things; either an action, a view or an identity. This approach is very powerful because it provides a layer of abstraction that allows, for example, the design of models and tools without prior knowledge of the dataset to be analysed.
Nevertheless, Segment also has its limitations. For example, it is not uncommon for Segment users to opt for the default behaviour of automatically tracking all views. Such behaviour has two corollaries.
To address some of these limitations and more, we are introducing the DataStudio. The DataStudio is an innovative interface that allows our users to prepare their data with a few clicks. Each of the distinct tracks of your Segment configuration are displayed as cards. You then have powerful options to merge two tracks together, or make them transparent.
Data processing, normalisation and governance is a major topic in data analysis. The DataStudio is the first step in a broader approach that goes far beyond Segment support.
The DataStudio is available today as part of the preview program.